THE BRIEF:
Become TCKR Systems - the fictional company behind some of the greatest tech seen in the Black Mirror series.
Build a tone of voice, narrative story arc and accompanying posting cadence as well as scheduling, posting, and where needed, creating content for the TCKR Systems social channels as well as building an accompanying website to support a nationwide paid media campaign.
OUR REMIT:
Full management of the Black Mirror Season 7 social campaign, including official channel management of the title page on X - covering strategy, tone of voice, copywriting, social calendars, posting, reporting, creative ideation, creative (organic and paid). Launching and managing the brand new Black Mirror TikTok channel.
OUR APPROACH:
Fully embrace playing the role of TCKR Systems. We went bold in our strategy, committing to the ARG by not making any mention of the series release during a dedicated 2 week window.
When launching the TikTok channel we focused on a narrative arc that felt true to the “brand” we were managing, utilising content created with TikTok in mind. We then closely monitored audience responses, tailoring our cadence and schedule to maximise engagement.
